YEAY Launches LA Influencer House to Bring Down Barrier to Blockchain Adoption for GenZ


BERLIN, March 15, 2021 (GLOBE NEWSWIRE) — YEAY, a social commerce platform that makes use of blockchain expertise to reward creators for sharing shoppable product suggestions, as we speak launched the YEAY Home to present life-style influencers and their GenZ audiences a brand new solution to monetize content material whereas driving shopper blockchain adoption.

For the following month, a collective of life-style and crypto influencers with a mixed attain of greater than 40 million followers will probably be dwelling, working and creating content material collectively within the newest Los Angeles collaboration home.

A number of the taking part influencers embrace:

keemokazi (16m TikTok followers)

swagboyq (11.8m TikTok followers)

alexyoumazzo (6.1m TikTok followers)

dayynaa (5.4m TikTok followers)

Collectively, they are going to be educating their communities how you can understand the worth of their very own digital creativity by displaying them how you can monetize content material on the YEAY app, a platform that provides performance-based rewards within the type of WOM Tokens in alternate for genuine word-of-mouth advice movies. The influencers will probably be sharing their life-style by recommending the manufacturers and merchandise they love on the app and monetizing their content material based mostly on engagement after it has handed authentication.

The rewards are distributed by way of a blockchain protocol, the WOM Protocol, which offers the YEAY app with an financial incentive system to encourage optimistic participation and deter dangerous conduct. The WOM incentive system requires customers to place down a token stake, which is basically a deposit, earlier than creating content material. It additionally establishes a content material authentication course of that ensures different members of the neighborhood charge content material in opposition to a set of standards earlier than rewards are distributed. Each the creators and the authenticators are rewarded for his or her contribution.

The influencers within the YEAY Home have embraced this different social media monetization mannequin as a chance to shift away from ‘Influencer Advertising 1.0,’ which was outlined largely by transactional (and sometimes not clear) relationships with manufacturers within the type of sponsored posts and paid promotions. As a substitute, by way of YEAY — the place manufacturers don’t management or drive the advice course of — they’ve the chance to determine extra authenticity and autonomy over the manufacturers and merchandise they select to advertise and monetize.

The influencers may also additional move the advantages on to their communities by onboarding them onto the YEAY app to hitch their Groups and incomes mutual rewards. This will increase the incomes potential of the influencer and their Workforce members. Manufacturers may even quickly be capable to harness all this user-generated content material for his or her advertising and marketing campaigns utilizing a devoted marketing campaign supervisor, whereas additionally having the ability to embed it instantly into their ecommerce websites.

All of this seamlessly transitions a complete cohort of Technology Z shoppers into on a regular basis blockchain adopters, offering a user-friendly solution to arrange wallets, stake tokens and begin incomes rewards for genuine content material creation. Customers can alternate their WOM Token rewards for reward playing cards from main manufacturers reminiscent of Adidas, Spotify, Ps and lots of extra (2,500+ manufacturers throughout 150 international locations).

Musician and TikTok star, Kareem Hesri (keemokazi), mentioned: “What will get me most enthusiastic about being a part of the YEAY Home is having the chance to be in a artistic area with artistic folks to advocate our favourite merchandise. I really feel like I will be extra genuine as a result of the merchandise I’m recommending are merchandise that I take advantage of on a day after day foundation. Because the world progresses I really feel like crypto is an effective way to earn cash and I feel it will be an awesome alternative for my followers to study extra about crypto and be a part of the neighborhood.”

TikTok star, Alex Youmazzo (alexyoumazzo), who is thought for dance and lip sync movies, mentioned: “It is superb having a brand new alternative to create content material with new folks! I get to present trustworthy critiques on merchandise I like, I’ve a brand new alternative to earn a living and my neighborhood may also find out about a brand new type of receiving cash.”

TikTok star, Dayna Marie (dayynaa), who is thought for enjoyable prank movies and life-style content material, mentioned: “The YEAY Home is a brand new setting and alternative to satisfy new creators and create content material. I get to advocate merchandise I like, have one other supply of earnings and share a brand new means of incomes cash with my neighborhood.”

Melanie Mohr, founding father of YEAY and CEO of WOM, mentioned: “Blockchain and cryptocurrencies have had many evangelists over time, however so typically they’re solely infamous throughout the current echo chambers, or else they’re tech savvy consultants who aren’t actually accessible or relatable to the common individual. We’ve such a strong alternative now to deliver accessible life-style influencers collectively within the YEAY Home and convert them, and their GenZ followers, into blockchain adopters. That is how we deliver blockchain to the mainstream, one user-friendly use case after the following.” -ENDS-

About YEAY

YEAY is the main neighborhood for Technology Z to share trustworthy advice movies with each other in regards to the merchandise they love. The YEAY app began integrating and testing the WOM Protocol initially of 2020 and determined to additional scale by way of influencer advertising and marketing on the finish of 2020. Since then the app has facilitated 1m+ transactions and greater than 30k movies have been created, producing a excessive engagement of greater than 3m views. For extra details about YEAY: https://yeay.com

In regards to the WOM Protocol

WOM (word-of-mouth) is constructing a blockchain-based protocol that offers manufacturers, content material creators, publishers, and social networks a solution to monetize word-of-mouth suggestions on any app or platform. WOM is backed by dozens of seasoned buyers from across the globe. For more information about WOM: https://womprotocol.io/

In regards to the YEAY Home

The YEAY Home is a part of a collection of creator collectives sponsored by YEAY to deliver collectively influencers to collaborate and onboard their communities to the YEAY app. Collectively, they will amplify the artistic energy and social attain for direct conversations in regards to the merchandise and types they love. The two-story YEAY Home will turn out to be the house base for quite a few main influencers, together with Keemokazi, Dayna Marie, Swagboyq and extra – with a mixed attain of greater than 40m followers.

Media Contact

WOM Protocol Pte. Ltd.Contact: Vivienne RudcenkoE mail: info@womprotocol.ioPhone: +16692212169Handle: 1 Nanson Street Degree 3, SingaporeWeb site: https://womprotocol.io/

YEAY GmbHContact: Vivienne RudcenkoE-Mail: vivienne.rudcenko@yeay.com Phone: +49 17 177 291 77Handle: YEAY GmbH, Alte Jakobstrasse 79-80, 10179 Berlin10179 BerlinWebsite: https://yeay.com/

A photograph accompanying this announcement is on the market at https://www.globenewswire.com/NewsRoom/AttachmentNg/7de60f1e-1792-4871-a3cb-aae3461bae8b



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